Ethique, Brightening Purple Shampoo Bar - Tone It Down, 3.88 oz (110 g)

Ethique Brightening Purple Shampoo Bar - Tone It Down

• Neutralises Brassy Tones.
• 80 Uses.
• One Shampoo Bar is the Equivalent of 3 x 350 ml Bottles of Liquid Shampoo.

Eliminate brassy tones and deliver ultimate shine to blonde, white, and grey hair.

Wave bye-bye to brass and hello to bright, bouncy tresses with this purple shampoo for blonde and silver hair. Formulated with babassu oil, cocoa butter, ethically sourced purple mica pigments, and a dash of beetroot for a colour boost, this bar is packed with toning superpowers and is gentle enough for daily use.

Long-lasting and easy to use: Each pH balanced Ethique shampoo bar lasts at least 80 washes, equivalent to three bottles of liquid shampoo. Safe for color-treated hair, too!

Ingredients:
Fragrance, Essential Oil, Coconut, Linalool

Sodium cocoyl isethionate, stearic acid, sodium cocoyl glycinate, mica, Theobroma cacao (cocoa) seed butter, Orbignya oleifera (babassu) seed oil, behentrimonium methosulfate, betaine, brassica alcohol, sodium isethionate, lactic acid, glycerin, guar hydroxypropyltrimonium chloride, parfum*, benzyl alcohol, sodium chloride, aqua (water), dehydroacetic acid, Jasminum officinale (jasmine) oil, Beta vulgaris (beet) root powder, linalool^, CI 77891, CI 77491, CI 77007.

*Natural fragrance
^Component of essential oils & fragrance

How to Use:
Ready for an easy-to-use shampoo bar? Wet your hair and the bar. Massage the bar into your roots throughout your scalp. Put the bar down and lather shampoo into hair.

Rinse (and repeat, if needed) and follow with conditioner.