Voted 2005 Whole Foods Magazine “Best Sports Supplement”
Our 100% Pure Whey Isolate
didn’t just raise the bar on what a protein should be, it shattered it! Each serving packs an impressive 50 grams of easily digested, cross-flow, microfiltered whey isolates and an incredible 14.5 grams of mass building BCAA’s. All this, with only 1 gram of fat and 7 carbs per serving. Don’t settle for inferior proteins that hide behind fancy labels and flashy full-page ads. If you demand excellence from your protein, you’re exactly who we designed our 100% Whey Isolate for.
Serving Size: 2 Level Scoops (62 g)
Amount Per Serving % Daily Value
Calories from Fat 10
Total Fat 1 g 2%
Saturated Fat 0.6 g 3%
Cholesterol 9 mg 3%
Sodium 160 mg 6%
Potassium 475 mg 15%
Total Carbohydrate 7 g 2%
Dietary Fiber 1.5 g 6%
Sugars 4 g
Protein 50 g 100%
Calcium 270 mg 25%
Stevia rebaudiana Extract (Leaf) 80 mg
Suggested Use: Add 2 level scoops (62 g) to 12-16 oz. of cold water, milk, or your favorite juice and blend. Also consider adding NOW® Flax Seed Oil for enhanced nutritional benefit. Please note the additional calories and nutrients provided by the ingredients.
Free of: salt, starch, yeast, wheat, gluten, corn, or preservatives.
Other Ingredients: Cross-Flow Microfiltered Whey Protein Isolate (providing ß-lactoglobulin, a-lactalbumin, Immunoglobulins and Glycomacro Peptides), Fructose, Natural Flavors, Xanthan Gum, Sea Salt, Lecithin and Stevia rebaudiana Herbal Extract.
What is Whey Protein and how is it processed?
Whey is a natural byproduct from the cheese-making industry. It is the liquid that remains when the solids in milk are pressed together to form cheese. This liquid is then filtered and purified into a powder that is high in quality protein but free of fat and lactose (milk sugar). Because of the nature of whey, the purification process is a low-heat, spray-dry method that does not use any solvents.
Quite simply, Whey Protein builds lean body mass by helping to increase your body’s production of muscle protein, which is especially important after intense workouts. Hence its classification as a sports supplement.
It appears you have three different types of Whey Protein. What is the difference?
NOW's® three different types of Whey Protein are formulated to provide anyone, from the weekend warrior to the most serious athlete, with a "whey" that's perfect for their fitness level.
Our Economy formula is predominantly whey concentrate, which has a slightly different nutrient profile than the isolate form (detailed below) and provides about 16-17 grams of protein per serving. It's ideal for the casual fitness enthusiast.
Our premium quality blend contains a mixture of whey concentrates and whey isolates, with higher levels of whey isolate, and more protein per serving (20 grams). For anyone serious about their fitness this is a great choice.
Our pure Whey Isolate yields more protein with less fat and carbohydrates than concentrates and is considered the highest quality whey protein currently available. Whey Isolate has a high concentration of branched-chain amino acids (BCAA's), which aid protein synthesis. It's naturally low in carbohydrates and contains over 90% protein, compared to 80% for many concentrates and 6.25% for milk. Our Whey Isolates are instantized for easy mixing in milk or water. For athletes on high protein regimens and for those agressively seeking to build muscle NOW Whey Isolate is the way to go!